Digitalshala logoDigitalshala
Flagship programme

Advanced Digital Marketing

SEO, ads, social, content and AI marketing with real campaigns, taught in Tirupati.

Duration
3 months
Level
All levels
Mode
Classroom + Live online
Category
Marketing
Tools & tech
SEOGoogle AdsMeta AdsGA4CanvaAI ToolsContent

What you'll be able to do

  • Run live ad campaigns
  • Rank websites on Google
  • Build a freelance/agency income

Why this programme

  • Designed by working marketers
  • Run real client campaigns
  • Job & freelance assistance

Who should join

College students, job seekers, shop and small-business owners, and anyone wanting to freelance or start an agency. No coding background needed — all levels welcome.

Based in Tirupati? See classroom batches, timings & local details for the Digital Marketing Course in Tirupati →

Curriculum

What you'll learn, module by module

A structured path from fundamentals to a portfolio-ready project and a job — with mentors beside you at every step.

Digital Marketing Foundations & Strategy

  • How the digital marketing funnel works: awareness, consideration, conversion
  • Buyer personas and customer journey mapping
  • Choosing the right channels for a business goal and budget
  • Setting up a Google Business Profile for a local business

Search Engine Optimisation (SEO)

  • Keyword research with free and paid tools
  • On-page SEO: titles, meta descriptions, headings, internal links
  • Technical basics: site speed, mobile-friendliness, indexing, sitemaps
  • Off-page SEO and backlink fundamentals
  • Local SEO and Google Maps ranking for Tirupati businesses

Google Ads (Search, Display & YouTube)

  • Campaign structure, ad groups and keyword match types
  • Writing responsive search ads and setting bids and budgets
  • Display and YouTube video campaigns
  • Conversion tracking and Quality Score optimisation

Meta Ads (Facebook & Instagram)

  • Meta Business Suite and Ads Manager setup
  • Audience targeting, custom and lookalike audiences
  • Creating and testing ad creatives and copy
  • Retargeting, pixel setup and campaign budget optimisation

Analytics, GA4 & Reporting

  • Setting up GA4 and key events/conversions
  • Reading traffic, engagement and conversion reports
  • UTM tracking for campaigns
  • Building a simple client-facing performance report

Content, Social Media & AI Tools

  • Content calendar and social media planning
  • Designing posts and creatives in Canva
  • Using AI tools for content ideas, captions and ad copy
  • Email and WhatsApp marketing basics
  • Building a freelance profile and pitching to first clients
Careers

Roles you can target after this course

Advanced Digital Marketing opens doors across the industry. With our placement support and your new portfolio, here are the roles our graduates step into.

Digital Marketing ExecutiveSEO Executive / SEO AnalystGoogle Ads / PPC SpecialistSocial Media ManagerPerformance Marketing ExecutiveFreelance Digital Marketer / Agency Owner

Why learn at Digitalshala

  • Live classes with Google & Alexa-certified trainers
  • 50% practical, real projects and an internship
  • Placement support with 200+ hiring tie-ups
  • Learn in Tirupati or live online — flexible batches
Reviews & ratings

Rated 4.9 by our students

57 verified reviews on our Google Business Profile. Here's what learners say about Digitalshala.

4.9
57 reviews on Google
Course FAQ

Common questions

Fees depend on the batch and mode (classroom or live online) — message us on WhatsApp for the current fee and any running offer.

The course runs for 3 months. Regular class time plus a little daily practice on your own ad accounts and websites is enough to build real skill.

We teach the platforms using small demo budgets and practice accounts. You are not required to spend large amounts — the focus is on learning how to plan and run campaigns correctly.

Yes. Digital marketing is location-independent, and there are plenty of local hotels, shops and tourism businesses to start with before taking on clients from other cities online. We help you set up a freelance profile during the course.

No. This course is for all levels. Everything is taught using the marketing platforms directly — no programming is needed.