Certification Program in IT (Web Design) & Digital Marketing

digital marketing in tirupati

Digital Marketing is the promotion/marketing of products/services of a Brand/Company via one or more online marketing channels including blogging, search engine optimization (seo), ppc google adwords, affiliate marketing, email marketing, social media marketing, video marketing, online reputation management and customer service.

Developing a successful web/digital marketing plan is both an art and science, involving in-depth knowledge of digital/web/inbound marketing along with ideas around; What’s in the plan, How to plan, How to utilize right resources, How collaborate marketing skills, effectively communicating the plan and then, execute it.

This Digital Marketing course is ideal for anyone who loves to understand the different online marketing functionality in order to start a digital marketing career /progress in online business. The digital marketing training will guide you with; What, When, Who, Why and How to’s, of a successful web/digital marketing plan, execution and results.

Code Modules in Digital Marketing Course

Complete Web designing (CMS) Blogging
Digital Marketing Basics PPC
Search Engine Optimization (SEO) Web Analytics
Search Engine Marketing (SMM) Making Money On Internet
Social Media (SMO) Ecommerce Marketing
Social Media Marketing (SMM) Youtube Marketing
Email Marketing Mobile Marketing
Affiliate Marketing App Marketing

Web Designing Module

  • How to Design a Website
  • Technology Behind Web Designing
  • How to start a webiste
  • Working with Pages and Menus
  • Working with Images and Link
  • How to start a Ecommerce website
  • Session of Payment Gateways

Module 1: Introduction to Digital Marketing
- Changing Trends in Digital Marketing
- Digital Marketing Techniques Overview

Module 2: Website Optimization and Usability
- Marketing to the Evolving Digital Consumer
- Conversion Optimized Website Designs

Module 3: Search Engine Marketing (SEM)
- Google AdWords & Bing Advertising
- Benefits & Challenges of Display Advertising

Module 4: Digital Display Advertising
- Remarketing Campaigns
- Cross Device Marketing

Module 5: YouTube Advertising

Module 6: Social Media Marketing (SMM)
- Effective Social Media Strategy
- Paid Campaigns on Social Media Platforms

Module 7: Search Engine Optimization (SEO)
- Google Algorithm updates
- White Hat SEO Strategies

Module 8: Mobile Marketing
- Introduction to Mobile Marketing
- Google AdWords & Bing Advertising

Module 9: Affiliate Marketing
- Best affiliate sites for monetization
- Integrating affiliate strategies into your marketing mix

Module 10: Email Marketing
- Email Design and Functionality
- Email Marketing Analytics

Module 11: Lead Generation for Business

Module 12: Web Analytics
- Understanding Data than Matters
- Setting up Google Analytics
- Understanding user data

Module 13: Integrated Digital Marketing Communications (IMC)
- Creating effective pitch for High Value Clients

Project & Weekly Assignments - The participants will be given appropriate Assignments & Projects to give hands-on experience in Digital Marketing. In total there are 16 assignments & 2 projects that participants do through during the entire course.

Develop comprehensive understanding in Digital Marketing both theoretically and practical.
Learn to define and execute internet marketing strategies to reach potential customer using the latest technology and features in Digital Marketing.
Build passionate web marketing team, structure online marketing department, and manage the budget for various marketing promotions including budget allocation in SEO, PPC, Social Media, Affiliate, Email marketing, Mobile marketing and Analytics.

Other benefits include;

• Confidently pursue a career in Digital Marketing
• In-depth understanding of all Digital Marketing channels
• Proficient in both theoretical and practical knowledge
• Creating strategic plan for your Digital Marketing team
• Decide on important metrics and dimension to measure revenue or ROI
• Define KPIs to measure campaign success
• Last but not least, you’re much capable to manage a Digital Marketing team / take up as Team-Lead, Specialist or Project Manager role in a given company

This extensive Digital Marketing training course is applicable for the following audience, but not restricted to anyone who is passionate to pursue a Digital Marketing career;

  • StartUps or Entrepreneurs
  • Offline Marketing Managers/ Asst. Manager / Supervisors
  • MBA / MCA / Marketing Students
  • Digital Marketing Analysts
  • SEO / PPC / Analyst who wants to upgrade their career profile
  • Content Strategist / Bloggers
  • Anyone who wants to learn and incorporate the reality of marketing on a Digital Media platform
  • Engineering students
  • Corporate companies willing to implement digital marketing
  • Industry clients including real estate, healthcare, travel, e-commerce, insurance, and others who wants to integrate digital marketing to scale their online business

The duration of this whole course is 1 months (25 hours) planned only on Weekends (Saturdays & Sundays).